BINGHATTI
SKYRISE
Promotional Video
PROJECT STATS
LOCATION: UAE
TYPE: Promotional video with CGI & integrated live footage
CLIENT: Binghatti
ELEMENTS CREATED: Art Direction, Storyboarding, Marketing imagery, IPO Imagery, CGI, Animation
For the launch of their groundbreaking new project, Skyrise, Binghatti Architects once again chose us to produce a compelling promotional film to share their vision with the world.
Our goal was to craft a narrative-driven short film that would capture the ambition and creativity embodied in both Skyrise and the Binghatti brand.
The result was an elegant, captivating film that received enthusiastic praise and achieved great success as Binghatti unveiled Skyrise at the luxurious Coca-Cola Arena in Dubai.
Executive producer: @arqui9
Director: Charles Alexander @ca_filmcreatives
DOP: @ca_filmcreatives
VFX & compositing: @arqui9
Studio Shoot
1st Assistant Pro: Daniela Leitão
DOP: João Belém
1st AC / Focus Puller: André Mendes
2nd AC: Miguel Reis
Steadicam Operator: Martim Vidigal
Gaffer: Rodrigo Delgado
Best boy: Daniela Franco
Best boy: Pedro Cardoso
Staging: Rita Correia
Fashion & Styling
Fashion Stylist: Mónica Lafayette
Stylist assistant: Joana Lages
Hair & Makeup: Rita Bertini
Studio manager: José Oliveira
A9 crew members: Pedro Fernandes
BTS Video : Jorge Pereira
Model: André Santos
BHS Photographer: Rute Leonardo
Catering coordinator: Luísa Marcão
THE STORY
The story of Skyrise is one of creativity, ambition, and luxury. Through the eyes of our main character, a visionary architect, we gain insight into his creative process—watching him envision his masterpiece, sketch its first plans, and ultimately bring it to life.
THE PROCESS
The final product emerged from the collaboration of many passionate creative minds united under a single vision.
Numerous teams played a crucial role in bringing this short film to life. Guided by Arqui9’s creative direction, the artistic vision took shape through a storyboard, moodboard, and initial animatic, which cemented our concept.
Arqui9 then partnered with an expert crew of cinematographers and videographers to capture the live-action elements. This was followed by an intensive phase of 3D rendering and compositing to seamlessly blend the live-action footage with digital elements.
OUR APPROACH
To make the film more dynamic and showcase the project from various perspectives, we combined live-action with diverse styles and techniques, allowing the building and its revolutionary architecture to truly shine and take center stage.
This approach aimed to create a lasting impression on the viewer's memory.
INSPIRATION
At Arqui9, we believe that to create something truly exceptional, one must immerse themselves in the very essence of creativity: inspiration.
Our vision is shaped by a diverse array of influences, including fashion, modelling, bespoke design, luxury fragrance, cinema, and contemporary art.
These elements converge to fuel our creative process and shape our unique conceptual approach.
BEHIND THE SCENES
Step behind the scenes to discover key moments and early stages in the making of the film.
Our production journey took us across several locations worldwide and involved extensive days of shooting. Realizing our vision demanded the collective effort of numerous teams and skilled industry professionals.
EARLY STAGES
Discover some of our initial exploration
We experimented with a range of innovative techniques to achieve the perfect look and feel for the final product. While many of these initial tests may seem unremarkable, each one played a vital role in refining the quality to its highest standard.
