BINGHATTI
BUGATTI RESIDENCES
PROJECT STATS
LOCATION: UAE
TYPE: Product development and showcase
CLIENT: Binghatti & Bugatti
ELEMENTS CREATED: Art Direction, Storyboarding, Marketing imagery, IPO Imagery
Arqui9 teamed up with Binghatti to work on a teaser reveal of their new Bugatti Residences tower in Dubai. Our task was to capture the essence of the Architectural design and to reflect the core values of both Binghatti and Bugatti as a brand.
The tower along with the animation and visuals we created were revealed to the world in the prestigious Coca-Cola arena in Dubai, presented by both CEOs of each brand.
CHALLENGE ENGAGING THE AUDIENCE
The Arqui9 team was tasked with crafting an engaging teaser that effectively highlights the key strengths of both brands.
To achieve this, we opted for a captivating approach, akin to unveiling a luxurious high-end car, utilizing powerful blue LED tones that resonate with the iconic Bugatti aesthetic.
CONCEPT ‘UNVEIL’”
‘Unveil’ means two different things:
Uncovering a new monument or work of Art.
Showing or announce publicly for the first time.
Our concept was to stage the ‘unveiling’ of the tower, as we would a high luxury car. We enticed the viewers by teasing glimpses of the architectural features shrouded under an elegant cloth. Once pulled away, we discover the tower in all its magnificence.
OUR PROCESS INITIAL TAKES
Discover our early explorations below.
Once we had the concept figured out, we got started on finding the right look & feel.
We first went with warmer tones, contrasting the cold background with a warm orange illuminating the tower.
This changed in the next phases however in order to better match the identity and iconic Bugatti branding.
THE VIEWS MARKETING MATERIAL
Along with the teaser, we worked to create still visuals as additional marketing material for Binghatti.
To best showcase each architectural marvel of the Bugatti Residences, we crafted visuals that vividly capture the unforgettable moments one can experience while staying at this remarkable Tower.
Binghatti and Bugatti’s shared vision on this monumental building was to bring a feeling of the French Riviera in the heart of Dubai.
THE REVEAL COCA-COLA ARENA
The CEOs of Binghatti and Bugatti unveiled the stunning design of the Bugatti Residences at the illustrious Coca-Cola Arena in Dubai.
Amidst thunderous applause and with utmost prestige, the design was presented, captivating the audience with its magnificence. Our teaser animation and visuals were on every screen, leaving a lasting impression on all who witnessed the spectacle.
Images Copyright : Binghatti
OUR COLLABORATION
The Arqui9 team takes immense pride in collaborating with renowned and luxurious brands like Binghatti and Bugatti.
They have both entrusted us fully with their vision and it was a pleasure bringing it to life.
