BINGHATTI
MERCEDES-BENZ PLACES
Promotional Video
PROJECT STATS
LOCATION: UAE
TYPE: Promotional video with CGI & integrated live footage
CLIENT: Binghatti, Mercedes-Benz
ELEMENTS CREATED: Art Direction, Storyboarding, Marketing imagery, IPO Imagery, CGI, Animation
Following the success of our initial Mercedes teaser, Binghatti Architects and Mercedes commissioned us to create a longer and even more awe-inspiring version.
Initially, Mercedes, in collaboration with Binghatti Architects, approached Arqui9 to develop a teaser video for their ambitious "Mercedes Places" project, one of the most unique architectural designs of our time.
The first teaser was a hit, quickly gaining worldwide attention. Buoyed by its success, we received the green light to create an expanded version, this time as a short marketing film.
Executive producer: @arqui9
Director: Charles Alexander @ca_filmcreatives
Producer: Chico Noras
Model: @alejandracuerom
DOP: @ca_filmcreatives
VFX & compositing: @arqui9
Studio Shoot
1st Assistant Pro: Vasco Costa
DOP: Vasco Costa
1st AC / Focus Puller: Joao Gambino
2nd AC: Jorge Pereira
Gaffer: Rodrigo Delgado
Best boy: Marcos Coe
Best boy: Andre Nascimento
Fashion & Styling
Head: Monica Lafayette
Stylist assisant: Rebecca ola
Hair & Makeup: Rita Bertini
Studio manager: Jose Oliveira
A9 crew members: Paul Twyan, Pedro Fernandes, Timon Wynsberghe
BTS: Rute Leonardo
Dubai Shoot
Hair and Make up Artist : @Sophieleachmua
Gaffer: Marc Pascual @Paskuister
Stylish: Kientsch @samkientsch
Cinematography: Victor Romero @vromerophoto
THE STORY
Our narrative follows Zahra, a young, successful, and independent entrepreneur, as she fulfills her childhood dream of living close to the stars in the vibrant and luxurious city of Dubai.
The Tower stands as a testament to her dreams and achievements.
THE PROCESS
Many different teams contributed to the conception and realization of this short film. Under Arqui9's creative direction, the artistic vision was established through a storyboard, moodboard, and initial animatic that solidified our concept.
Arqui9 then collaborated with a professional crew of directors of photography and videographers to capture the live-action footage. This was followed by an extensive process of 3D rendering and compositing to seamlessly integrate the live footage.
QUINTESSENCE
One of our goals was to best represent the symbiosis between luxury and elegance, trying to visually represent the quintessence of this lifestyle that also reflects both Mercedes and Binghatti as world renown brands.
INSPIRED TO INSPIRE
At Arqui9, we believe that to create something truly exceptional, one must immerse themselves in the very essence of creativity: inspiration.
Our vision is shaped by a diverse array of influences, including fashion, modeling, bespoke design, luxury fragrance, cinema, and contemporary art.
These elements converge to fuel our creative process and shape our unique conceptual approach.
BEHIND THE SCENES
Take a peek behind the curtain and explore some behind-the-scenes moments and early work-in-progress as we developed the film.
The production spanned multiple locations around the globe and involved many days of filming. It required the collaboration of various teams and industry professionals to bring our vision to life.
EARLY STAGES INITIAL EXPLORATION
Discover some of our initial exploration
We tried many new and different techniques in order to find the right look & feel for the final product. Although most of these early tests don’t look like much at first, they are essential to reach the best possible quality later on.
