Binghatti
Mercedes in collaboration with Binghatti Architects, two world renowned brands, approached Arqui9 with the idea of creating a promotional advertisement video for their ambitious 'Mercedes Places' project.
The end goal was to utilize this promotional video for the live unveiling of the design at the prestigious at the Dubai Race Course, as well as to continue its use on their websites and other social media platforms.
UAE
Animation showcase with integrated live footage
Binghatti, Mercedes-Benz
Art Direction, Storyboarding, Marketing imagery, IPO Imagery, Animation
Our vision was to craft a narrative that captivates and resonates deeply with the audience, stirring emotions, igniting dreams, and echoing the vibrancy of their inner youth.
We aimed to blend the realms of automotive excellence, high fashion, hyper luxury living, and cinematic flair to create a fresh blend of styles within the luxury market, setting new benchmarks for innovation and allure.
The video focuses on our main character, Zahra, and bringing her childhood dreams to reality. Through her eyes, we see her hopes and aspirations come true, from her distant memories to the present moment, driving her forward.
Her biggest dream - to live in the sky, amongst the clouds, close to the stars…
The feeling of the video is important to convey the story and message. We’ve put an emphasis on primary tones of colour : White, blue, Red, black, etc.
The dream sequences have a colourful and abstract feel, while the shots of the tower and interior spaces are bright, pure, and alive.
Everything is of importance, from the tempo, to the music, to the edit. We wanted to capture a very contemporary feel that evolves symbolically through the film in accordance to the spaces shown.
Have a peak behind the curtains
Besides our usual process of creating CGIs, this project needed live-action shooting, which we organised in Porto, Portugal. Many Production teams were involved to help us capture what we envisioned, from DoP, to talent, to make-up artists and fashion designers, and many more.
Director: @arqui9
Co-director: @minmud
Executive producer: @arqui9
Lighting and cinematographer: @m23_studio @cesaraugusto
Model: @alejandracuerom
DOP: Brito / @m23_studio
Music producer: @daag.music
Styist: @_nelsonvieira_
Hair & makeup: @ricardopedro_lab
Editor: @arqui9
Studio: @m23_studio
VFX & compositing: @arqui9
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