Binghatti

Mercedes-Benz Places

Promotional Video

Project Details

Following the success of our initial Mercedes teaser, Binghatti Architects and Mercedes commissioned us to create a longer and even more awe-inspiring version.

Initially, Mercedes, in collaboration with Binghatti Architects, approached Arqui9 to develop a teaser video for their ambitious "Mercedes Places" project, one of the most unique architectural designs of our time.

The first teaser was a hit, quickly gaining worldwide attention. Buoyed by its success, we received the green light to create an expanded version, this time as a short marketing film.

Location

UAE

Type

Promotional video with CGI & integrated live footage

Client

Binghatti, Mercedes-Benz

Elements created

Art Direction, Storyboarding, Marketing imagery, IPO Imagery, CGI, Animation

0:00

1:20

The story

Our narrative follows Zahra, a young, successful, and independent entrepreneur, as she fulfills her childhood dream of living close to the stars in the vibrant and luxurious city of Dubai.

The Tower stands as a testament to her dreams and achievements.

The process

Many different teams contributed to the conception and realization of this short film. Under Arqui9's creative direction, the artistic vision was established through a storyboard, moodboard, and initial animatic that solidified our concept.

Arqui9 then collaborated with a professional crew of directors of photography and videographers to capture the live-action footage. This was followed by an extensive process of 3D rendering and compositing to seamlessly integrate the live footage.

Quotessence

One of our goals was to best represent the symbiosis between luxury and elegance, trying to visually represent the quintessence of this lifestyle that also reflects both Mercedes and Binghatti as world renown brands.

Inspired to Inspire

At Arqui9, we believe that to create something truly exceptional, one must immerse themselves in the very essence of creativity: inspiration.

Our vision is shaped by a diverse array of influences, including fashion, modeling, bespoke design, luxury fragrance, cinema, and contemporary art.

These elements converge to fuel our creative process and shape our unique conceptual approach.

Behind the scenes

Many different teams contributed to the conception and realization.

‍

One of our goals was to best represent the symbiosis between luxury and elegance, trying to visually represent the quintessence of this lifestyle that also reflects both Mercedes and Binghatti as world renown brands.

team

Executive producer: @arqui9

Director: Charles Alexander @ca_filmcreatives

Producer: Chico Noras

Model: @alejandracuerom

DOP: @ca_filmcreatives

VFX & compositing: @arqui9

Studio Shoot

1st Assistant Pro: Vasco Costa

DOP: Vasco Costa

1st AC / Focus Puller: Joao Gambino

2nd AC: Jorge Pereira

Gaffer: Rodrigo Delgado

Best boy: Marcos Coe

Best boy: Andre Nascimento

Fashion & Styling

Head: Monica Lafayette

Stylist assissant: Rebecca ola

Hair & Makeup: Rita Bertini

Studio manager: Jose Oliveira

A9 crew members: Paul Twyan, Pedro Fernandes, Timon Wynsberghe

BTS: Rute Leonardo

Dubai Shoot

Hair and Make up Artist : @Sophieleachmua

Gaffer: Marc Pascual @Paskuister

Stylish: Kientsch @samkientsch

Cinematography: Victor Romero @vromerophoto

0:00

1:20

early stages initial exploration

Discover some of our initial exploration

We tried many new and different techniques in order to find the right look & feel for the final product. Although most of these early tests don’t look like much at first, they are essential to reach the best possible quality later on.